WHAT DRIVES US
Too often we are overcome by fear, lack of confidence or a mindset that we are not good enough to achieve our goals.
Sometimes, we are content with hiding who we are, in an attempt to fit in with a certain crowd or adhere to the lens other people view us through.
Agu Athletics represents taking control of your destiny, taking your rightful place as the hero of your story, embarking on a journey to a fearless existence. Together, we can make fitness a habit and look stunning doing it!
The word “Agu” hails from the Igbo tribe of Nigeria. As it appears in the image, the name translates most commonly to lion(ess), the ruler of the jungle. The word “Agu” (notice there is no dot below the u) translates to hunger.
In essence, the fearless nature Agu Athletics embodies is modelled after a hungry pride. The courage, determination and persistence shown to take on prey, sometimes much larger in size, are characteristics you will embody when you put on our apparel.
This prepares you to take on any battle!
The logo not only builds on the translation of our name, it also draws its inspiration from a maze.
In writing your story, the journey will not be straightforward. You will often encounter dead ends and frustrations, just like in a maze.
As you are empowered by the courage and perseverance of a lion, emerging out of the maze successfully is the only outcome.